How does Duck Duck Go deal with offsite SEO

You can get started with Google sitemaps and other webmaster tools by visiting Google at google.com/webmasters/tools. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%. What is the response rate for …

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The mysterious world of organic links

Rest assured that your site will be looked at, crawled, and scrutinized by your competitors or their SEO consultants! Everything would be too small, and it would be difficult to navigate around your site. If you're out and about in East Yorkshire, it worth checking out Beverley for a great …

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Less is always better when it comes to keywords

Avoid overcrowding pages with elements such as images, widgets, and videos. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer …

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When auditing your site, take time to think about widgets

If you find that you have an extremely low CTR, you should look at that particular pages title and meta description as it displays SERPs for targeted queries. The process is iterative, so data gathered from ongoing monitoring feeds back into future campaign planning. From retro Polaroid cameras to cookbooks …

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Types of site changes brought on by long tail search

Google's reason for this is that many banner ads, which are placed "above the fold," can negatively affect the user-friendliness of a website. Search engines pick what content they will and won't index as they go through the crawling process. On a chilly evening, what could be better to wear …

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Thinking about webmaster tools makes everything OK

Value propositions rarely entice someone to make an immediate purchase all by themselves. Although these changes created quite a stir across the industry, it's really just the same message that Google has been trying to convey for years. A modern url shortener is focused on link tracking and analytics. Over …

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Fresh ideas on how to improve your search queries

Are they keywords related to my lead-generating content? Link building is still an effective way to up your website's SEO and improve is search ranking. As opposed to the unethical link building efforts that could get you into trouble, effective link building tactics can help improve your brand's online presence …

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More importance is given to LSI

When it comes to the search optimization element of mobile optimization, there isn't much more to be seen. This will clearly demonstrate to Google how your locations are set up, and how they all relate to your master brand. Why not get your organisation listed in a Free UK Business …

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Links coming from a website which is not ranking on any keyword

Finding a way to build and improve this trust is essential if you want to attract more loyal customers; this generally requires an even greater focus on the quality and value of your content. Google's primary goal is, just like for any other company, to earn money. And Google cannot …

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Taboos about conversion rates that you should know

The lifetime value figure for a customer or market segment estimates the present value of future profits the individual or segment will generate over a lifetime relationship with a brand or firm. Guest podcasting is great for a number of reasons. You can stop improving certain pages, but the site …

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So lets talk about text links and its importance to digital marketing

The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. Reputation has become a form of currency on the internet. Research your competitors - now you've got your list, look closely at their websites, specifically the written content …

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When auditing your site, take time to think about hits

If you're using top navigation, simply let Google complete its crawl. how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. Google Plus works …

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How to survive your first encounter with Google algorithms

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? It is important that you do not misrepresent what is on the page. Think about the questions your visitors have that drove them to your site in the first place. I'm …

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Fun with onsite SEO for now

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS …

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Cracking the link research code

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. You know the kind - the kind of rut …

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Drop Keyword in First 100 Words

A growth hacking "hack" in practice would then look disreputable. Deleting Facebook comments or manipulating your reviews will only make life worse. There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive …

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Establish your position regarding keyword density

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Google, now more than ever, don't just want more content, they want content that they feel is quality. Thus, the door …

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Keep an eye on click throughs

A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you are still basing …

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Making sure you can access the new environment

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many …

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Reasons why marketers love doorway sites

The tactics used in 2004 are all outdated now as the new call is something else. There is always something new to try that could potentially make a huge impact on a campaign. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take …

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