The communications planning process begins with research. This is the basis for the Google PageRank algorithm. What pivotal role does communication play in all marketing and advertising programs? I'm not a big fan of manufactured goods. I prefer simple things like a super classic rocking horse . We all shop at …

The lifetime value figure for a customer or market segment estimates the present value of future profits the individual or segment will generate over a lifetime relationship with a brand or firm. Guest podcasting is great for a number of reasons. You can stop improving certain pages, but the site …

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. An …

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar …

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. But optimizing sites for user engagement is not quite the same as optimizing them …

The effect of such practices can benefit your site's SEO enormously, making it firmly an issue for marketing professionals as well as IT. Reputation has become a form of currency on the internet. Research your competitors - now you've got your list, look closely at their websites, specifically the written content …

If you're using top navigation, simply let Google complete its crawl. how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it. Google Plus works …

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? It is important that you do not misrepresent what is on the page. Think about the questions your visitors have that drove them to your site in the first place. I'm …

If you need search engine optimisation help for your small business website, consider working with an SEO agency or hiring an SEO freelancer. This can be a complex area, and it pays to get it right. The two most popular web servers are Apache and Microsoft's Internet Information Server (IIS …

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. You know the kind - the kind of rut …

A growth hacking "hack" in practice would then look disreputable. Deleting Facebook comments or manipulating your reviews will only make life worse. There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Google, now more than ever, don't just want more content, they want content that they feel is quality. Thus, the door …

A corporation's brand image reflects the feelings consumers and businesses have about the overall organization as well as its individual products or product lines. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. If you are still basing …

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many …

The tactics used in 2004 are all outdated now as the new call is something else. There is always something new to try that could potentially make a huge impact on a campaign. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take …