How to survive your first encounter with Google algorithms

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? It is important that you do not misrepresent what is on the page. Think about the questions your visitors have that drove them to your site in the first place. I'm …

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Cracking the link research code

Unlike traditional AB testing where metrics become available immediately, with an SEO change you need to wait before you can even begin your analysis. Google needs time to index the change. Then you need to accumulate at least 2 weeks of data. You know the kind - the kind of rut …

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Establish your position regarding keyword density

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Google, now more than ever, don't just want more content, they want content that they feel is quality. Thus, the door …

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Making sure you can access the new environment

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many …

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Reasons why marketers love doorway sites

The tactics used in 2004 are all outdated now as the new call is something else. There is always something new to try that could potentially make a huge impact on a campaign. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take …

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