The communications planning process begins with research. This is the basis for the Google PageRank algorithm. What pivotal role does communication play in all marketing and advertising programs? I'm not a big fan of manufactured goods. I prefer simple things like a super classic rocking horse . We all shop at …

Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive consistent search volume. Aside from on-site optimization and content marketing, the most important element of your strategy is your link building campaign -- otherwise known as off-site optimization. An …

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they're interested or ready to perform an action. But optimizing sites for user engagement is not quite the same as optimizing them …

The nature of having competitors mean that they will always be looking to beat you, gain ground if they are falling behind, or pull further ahead where possible. To do this, you have to accept that there is always opportunities, whether you are thinking outside of the box, improving content …