Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. However, if you take advantage of the many free and low-cost techniques in this book, you can reduce your dollar …

Looking at statistics behind applicable keywords will reveal traffic rates and competition levels, helping you better understand the terms and topics that most interest your prospects. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many …