Branded anchor texts can help in improving your brand recognition and through that, your brand may start ranking higher on search results too. Does your website feature evergreen content, or are all your posts short-lived? Send the kids through a walkable neighbourhood on a treasure hunt this weekend. Marketing Rays …

Panda and Penguin hammered websites that used "black hat" SEO techniques. A smart keyword strategy tackles only enough keywords to be supported with a robust, multifaceted on-site and off-site campaign. Trying to be jack of all keyword phrases will make you master of none. When calculating floor space for industrial …

Remember that they aren't they to distract from content but are designed, instead, to add to it. And its just as important for search engines as it is for visitors. Walking in the clean outdoors in Norwich helps blow away the cobwebs. Another New Processes consideration for a professional company …

Rest assured that your site will be looked at, crawled, and scrutinized by your competitors or their SEO consultants! Everything would be too small, and it would be difficult to navigate around your site. If you're out and about in East Yorkshire, it worth checking out Beverley for a great …

Google's reason for this is that many banner ads, which are placed "above the fold," can negatively affect the user-friendliness of a website. Search engines pick what content they will and won't index as they go through the crawling process. On a chilly evening, what could be better to wear …

Will your SEO consultant be changing the strategies every time that search engines introduce new components to search algorithms? It is important that you do not misrepresent what is on the page. Think about the questions your visitors have that drove them to your site in the first place. I'm …

A growth hacking "hack" in practice would then look disreputable. Deleting Facebook comments or manipulating your reviews will only make life worse. There is no exact word count when we talk about the "long content." There are studies showing 2,000+ word articles dominating the SERPs' top for many competitive …

The tactics used in 2004 are all outdated now as the new call is something else. There is always something new to try that could potentially make a huge impact on a campaign. A lot of so-called SEO companies may understand the technical side of SEO, but they rarely take …