There are serious gaps when it comes to keyword research, competition analysis, and visibility into factors that affect your ranking. How can you test your hypothesis? How can you get enough data to validate or invalidate your hypothesis? A test is valid if the objective, time frame and key results …

Avoid overcrowding pages with elements such as images, widgets, and videos. Standard results, however, are certainly not all that the search engines have to offer. For many types of queries, search engines show vertical results, or instant answers, and include more than just links to other sites to help answer …

You can also buy domain name misspellings to capture any lost traffic. This is not a good situation for your website's SEO and user experience. With a range of ideas to get you going, Beverley will keep the whole family entertained. When PNS enter a search term (also known as …

The lifetime value figure for a customer or market segment estimates the present value of future profits the individual or segment will generate over a lifetime relationship with a brand or firm. Guest podcasting is great for a number of reasons. You can stop improving certain pages, but the site …

While we don't have official word from Google (we never do), a lot of industry experts are in agreement that Google builds an overall quality score for your website. Google, now more than ever, don't just want more content, they want content that they feel is quality. Thus, the door …